0120-117-454
Shinshu Suzaka retaining their old traditions of Edo period as Jokamachi. The famous Garyu Park in April, Spring is vibrantly colored in pink all over the lake shore.
End Brewery is located 2-3 minutes from Garyu Park, designated as “One of Japan’s Top 100 Cherry Blossom Viewing Sites” in Shinshu Suzaka.
The brewery Founded in 1864 in the Edo Period as a brewer of fine Sake, and provider to the Lord Suzaka feudal clan. Endo Brewery has continued on its tradition under the philosophy of its founder Tokusaburo Endo, the first brew master “brewing the best Sake”. Based on the brew master’s creed of “Sake is created and cultivated ” of which the select Sake “Keiryu” was born.
There is a lot of beautiful nature and fresh air, above all clean water in Suzaka. We love this land and We keep putting our whole heart and soul into sake brewing forever.
Sakes from Endo Brewery had a magical power to make people smile. Probably because all people who involved at the brewery kindly smile. They love Endo’s sake and the feelings are passed along from person to person.
In April, Garyu Park will blossom into a pink sphere. Garyu Park has been designated “One of Japan’s Top 100 Cherry Blossom Viewing Sites”. Endo brewery holds “Kurabiraki” as the best sake time to open for business and it is popular every year. A lot of people visit Endo Brewery and enjoy their sake for a few days. A smile spreads out to everyone like flowers.
Sake brewing is like raising children.
We shower sake with affection and keep a very close watch. We feel deep emotions when people admit that our process and attention to details is prominent in the taste and doing so is that much more rewarding.
“Keiryu” “Asashibori” “Domuroku” “Naotora” “Sha” – We have a pursuit for “deliciousness” while maintaining traditions.
These sakes were born with the Enthusiasm of the master brewer as excellent sake.
We attract great support from Japanese customer to customers abroad.
Please enjoy our carefully raised sakes with the brewers whole heart and soul into the mix.
Endo Brewery Inc. Hidesaburo Endo (The Sixth Family Head)
Endo Brewery was founded in 1864 in the Edo period as a brewer of fine sake, and provider to the lord of the Suzaka feudal clan. For over 150 years thereafter, Endo Brewing has continued on its tradition under the philosophy of its founder Tokusaburo Endo, the first Brew Master "brewing the best Sake".
Although "Yoro Masamune" received the Yellow Ribbon Award Medal, they weren't quick enough to catch on the sake trend of the 1970's.
When Hidesaburo Endo (The Sixth) took over as the Brewery family head in 1982, he was just 21 years old. At that time there were only 3 employees. Based on the brew master's creed of "Sake is created and cultivated" the select Sake "Keiryu" was born in 1998. Since then he created new brands such as "Asashibori", "Domuroku", "Naotora" and "Sha". When they were on TV or Radio, the company started up a business on a internet market. Ceasing the opportunity to became widely known.
In 1993, Endo Brewery received the Nagano Competitive Show Governor Award. With that as the start of receiving many high evaluations every year. In 2004, the company was awarded a gild prize by the first ever Monde Selection International Fair, whom have been introducing sake in Japan as well as abroad.
In 2014, It marked the 150th year. We are trying to take root among the Keiryu, Naotora and Sha brands in Japan as well as abroad.
We want to work even harder and keep getting better at making fine sake.
Sake is man made and consists of live aspergillus oryzae. As brewers also evolve, sake becomes higher in quality.
Because of changes in weather or rice condition every year, we have to handle with greater care and sensitivity to make sake.
We observe the face of rice-malt, taste and conditions and raise very carefully.
Sake is made by not only a chief brewer at a sake brewery, but also brewers and people who involved in its production.
”WAJO-RYOSHU” Harmony brews good sake, Sake is harmonious.
We Put smiles on Drinkers facesーI will always put my effort to make fine sake. Always.
Endo Brewery Inc. Takano Shin (Chef Brewer)
Annual events
January
Start preparing ingredients for the brewing process for Daiginjo.
Start maturing preparations for Hyoko Jukuseishu.
(It is matured in a snow room at the altitude of 1536m.)
February
Fine Sake Awards, Japan
Shipping starts for Harugin.
March
Shipping starts for Hyoko Jukuseishu.
(Shipping after digging from the snow room.)
April
Hanamo Dangomo Kurabiraki.
May
National New Sake Appraising and Deliberating Fair
June
International Taste & Quality Institute
Monde Selection
The brewing year's formal end.
Shipping starts for Natsugin
July
Initial sampling and confirming the quality of sake from storage tank.
Shipping starts for Sakekasu.
August
Cleaning the sake brewery.
September
Akimo Suzakade Kurabiraki
Shipping starts for Keiryu Hiyaoroshi.
Shipping starts for Akigin.
October
Brewers start.
Matsuo Festival
New rice arrives.
Kanto Shinetsu Sake Awards
Nagano Prefecture Sake Selection Exhibition
Shipping starts for Urino Kasuzuke.
Shipping starts for Endo.
November
Shipping starts for Fuyugin.
Decemver
Shipping starts for Gantan Asashibori.
Shipping starts for Yukutoshi Kurutoshi.